How to come up with a business name

The name is no more than a sequence of letters that, when arranged in the right order, acquire a specific meaning and undertone. In reality, however, this  build the name will become an integral part of the identification of your initiative.

So, whether you are starting a business or creating a place for the creative development of your interests and skills, you should know the tricks that will help you come up with the best name possible for your endeavor. Here you’ll find some tips that will surely help you go through the entire creative process smartly.

First of all, you need to realize that the ideal name does not pop into your head suddenly and unexpectedly. In today’s reality, it is rather the result of long reflection, many consultations, and constant research. However, that doesn’t mean it’s impossible for you to come up with one by yourself. It is prudent to stick to certain rules and tricks to guarantee is the correct one

Don’t settle with the idea that comes to your mind first. It’s best to write it down on a small piece of paper and stick it in a visible place where you spend a lot of time every day. Do the same with each subsequent idea.

By collecting them in one place, next to each other, you are able to isolate the main idea. Assess which of them are the most valuable, and which ones are spendable. As human beings, we tend to overthink and idealize perfection. One should be aware of this when looking for the perfect name. Displaying many ideas in close proximity will also help you compare, dispose of, classify and limit the number of options and settle for a suitable option among a reasonable pool

Company examples


The name clearly refers to HTML – the creators of Sabeer Bhatia and Jack Smith were looking for something that would reflect the browser character and you must admit that they did a great job.


The name refers to Pegasus. The founders gave up the first letters in the name of this mythological horse in order to … earlier appear on alphabetically sorted lists.


Cisco stands for San Francisco. The roots of Stanford University, where the company started, are also emphasized in the logo, which resembles the Golden Gate Bridge.


IKEA is just an acronym. The first two letters come from the name and surname of the founder (Ingvar Kamprad), and the next two from the place where he grew up (Elmtaryd and Agunnaryd)


The Danish brand of blocks is an abbreviation of LEg Godt which means have fun. It is true that it perfectly reflects the idea of ​​the brand? 🙂


The name Reebok comes from the African term for an antelope – Rhebok. The founders ran into her while browsing a South African dictionary, which was won by the son of one of the founders.

Names that have neither positive nor negative connotations (No semantic value) do not create an ambiguous, emotionally marked relationship in the mind of the consumer. Moreover, by creating a completely new word you can be sure that you will avoid misunderstandings on an international scale. This is good to keep in mind for foreign markets. The least you will want is if your company’s name is inadequate in the local language, a pejorative overtone, or simply takes on an unwanted meaning. 

As you see, coming up with a name can be a tricky job. But below we have designed a walkthrough to make this journey easier

Guides and Tricks

Originality prevails

You probably want your initiative to be perceived as original and unique. No matter how your offer was structured, no matter how pioneering solutions you intend to introduce. Regardless of everything, the name will be the first element that the potential consumer will come into contact with. A good and catchy name will stand out from the crowd

Original names come with magical benefits – such as the fact that after entering this phrase (name) in the search engine, it should position itself as the first result, which will make it easier for the person to reach you.

Additionally, having a unique name will allow you to register it as a trademark in the future. Evengrather and more transcendent than all of the above is the uniqueness of a made-up name that can secure a special place in the mind of the consumer (Top of mind), and this ant be bought or acquired by any other means.

First come first served

When you think that you have come up with the perfect idea and that the name you have invented fits your initiative like no other, check if someone on the other side of the world has come up with the same idea before continuing. Make a careful check and research that you are no longer duplicating someone else’s idea.

Aside from the ethical considerations of stealing someone’s idea, it has purely practical reasons. You probably need a website, Facebook page, and other social media pages. What if, after accepting the final name, it turns out that they are already taken? You will have a real problem and it will force you to go through the entire creative process again. Do your research earlier and find out if your preferred domain and social media accounts are still available. For this, you will need a simple tool that will quickly check all NameCheckr portals.

Avoid the breakers

“The point is for a flexible tongue to say whatever the head thinks”

Be aware that any difficulties with pronunciation or with understanding the name you have created may result in communication problems in the future. Do not take the consumer uphill and make him break his tongue with a cluster of tightly adjacent consonants just because it is a compilation of your and your partners’ initials. Create a user-friendly name that will not cause difficulties or embarrassment

If you decide to use a foreign language, think about whether it is actually the best choice taking into account the possibilities and preferences of your target group. You can conduct a personal simple research on your own, which will help you assess how the recipients will react to your name proposal. Just write it down on a piece of paper and ask your friends or random people to read it. If there are discrepancies in pronunciation or struggle while saying it, it might be a sign to twitch it or rethink it over.

Be brief

Do you know the feeling of saying a sentence so long and complex that when you reach the punch line, you no longer remember what you started with? Don’t let the same problem be in  your name

If possible, try to keep the name you invented short and concise. Instead of expanding it by adding more characters or, even worse, Words. Try to create the maximum context with the minimum number of letters used.

Consider the identity of your brand, the values ​​that are important to you in this matter, the ideas you promote, and then create a name that best illustrates it all and, apart from direct message, communicates a number of hidden messages to the eye of the reader.

Create a field for development

You should think ahead and assume that over time you will probably expand your offer, and maybe even slightly change the ways of your initiative. Therefore, at the very beginning, make sure that the name does not limit your activity and development. If it is too literal, it can make it harder for customers to reach you. They may even assume, by mistake, that you will not provide them with services or products they are interested in, because the name of your brand does not advocate it.

Do not create artificial barriers for yourself and leave space for your business to evolve freely.

Treat it as your own

Most people will treat their initiative as their own child, and you can’t imagine naming your kids bizarre names. You should like the name because it will not only showcase your business but also your own.

Once the time has passed and you make a name for yourself, it will be inseparably associated with you. So make sure that the name is as you like

Some guidelines to follow while picking the name 

  • Surname or nickname – a good choice when you want your blog to be professional. Another advantage is that it does not narrow down the subject matter in advance. And your name will not change. Unless you get married.
  • The title indicating the topic of the blog – helps in positioning, and the reader knows what to expect, e.g. every day, writing guide,
  • A combination of the above – my favorite option. It contains both the author’s name or nickname and the blog topic

There are some tactics and tools out there to help you gather and assess a name:

 Rhyme Finder

Thanks to the rhymes, the title will be easy to remember.

You can rhyme your name or nickname with a word that reflects the subject or nature of your blog. On the web, you will find useful tools for this.

 Phraseological Unit Dictionaries

A play on words in the title – that’s it! A dictionary of phraseological units will be useful here, as well as dictionaries of proverbs and languages.

Choose a short domain name

There are many places to find a specific recipe for the max or min number of symbols. However, a domain of up to 10 characters is ok. Unfortunately, with the abundance and flood of pages, finding a short domain can be difficult.

The risk of using long names is high and you might take the chances that users make misspelling mistakes or simply give up writing. 

The domain name best says what the website is about.

Do not mislead the user with wrong or deceiving names to catch attention just because they are good keywords and easy to position.

What could be the result of such an application? Users will access and exit your blog quickly. Because of this, Google will stop liking you and may think that the website is spam.

Use hyphens in domain names if necessary.

Your dream domain is already registered. You can use the hyphen “-“. There is, however, a downside. Suppose there is a website with the same name and topic but with no hyphen. When you are telling someone about your site, you must make it clear that there is a dash in the name. Someone may forget about it and will enter the competition page.

A little trick to prevent this from happening is to register both domain names, that is, with and without a hyphen. Then we have a guarantee that someone will not have the same name. Redirect the page with a hyphen to a page without a hyphen.

Domain name extension

Recently, it is also a big problem, which is which extension to choose .com or .eu.

This depends entirely on your location, niche, and expansion plans. Extensions such as .info, .net, .com are usually used when the local extension is already taken.


STEP 1 –  Brainstorming – Create a database of combinations

The easiest way to start is to list all the expressions and phrases that we associate (or which should be associated) with the brand or product for which we are looking for a name. Quantity is important at this stage – the more and the wider the better. For now, don’t worry about originality, spelling, etc. List everything that comes to your mind.

For this, we need … a second person or preferably several people. A good name, like the Google name, is often formed during a good brainstorming session, good friends.

  • – A simple dictionary of synonyms. We type a word and we get a list of words with similar meaning.
  • – In addition to synonyms, it also contains variants, forms, and examples of use.
  • Google translator

STEP 2 – Converting – word formation, joining, dividing, etc.

We should now have a fairly long list of different ideas for a good name. Before we start to verify them, it is worth trying to redo a little more, play with the words and their meanings. This gives a chance for a more multidimensional name – simply more interesting.

At this point, the types of names I have described below will come in handy. It’s a bit of an artificial division, but it gives a starting point for rework. Patterns used by other brands can inspire you.

Popular schemes and example company names: 

  • Descriptive – an existing word in different languages, e.g. apple, vox
  • Connections – two (or more) words combined into one, e.g. Facebook
  • Phrases – a combination of words functioning in the language, e.g. myspace
  • Combined word fragments – elements of different words stuck together, e.g. microsoftPrefix – we add a letter at the beginning, e.g. eBay, iPhone
  • New, non-existent words, e.g. xerox
  • Names and surnames – these can be the names and/or surnames of the founders, for example, Ralph Lauren, historical, or even fictional figures.
  • Acronyms – the first letters of a few words, eg IMB, BBC

 Tools and software for identifying and processing names

  • Naminum – The tool will offer us a long list of different variants for each. It will convert a word, add an ending, a prefix, etc. For $ 1.22 we can also buy an e-book on creating names for companies.
  • Panabee – This solution is very similar to the Naminum. We enter a word and the program converts it into various alternative variants and suggests domains.
  • Name Mesh – This tool tells us interesting, free domains for our name. It searches hundreds of different, often exotic endings so that we do not have to limit ourselves only to com or pl.
  • Namech_k – Here we will check not only the free domain but most of all the availability of usernames in several dozen of the most popular social networking sites.

STEP 3 – Verify – analysis of ideas and choosing the best one.

The previous stages should generate a lot of ideas for us. However, not all of them are good. Time to cross out, drop, and pick favorites. But how to do it?

Is that a good name? Verify! Each of the proposed company names should be verified in terms of several features that should characterize a good name. 

  • It conveys the brand’s message – A good company name is not only about nice-sounding words. It should, above all, communicate the values ​​and associations that we want to associate with our brand. The name is one of the first elements that build the image. We must be sure that we are not wasting this potential.
  • It’s unique – This is one of the biggest difficulties in creating a name. It is very difficult to find an idea that has not been used, that will be original and “only ours”. In addition to standard Google verification, it is also worth checking the databases of the National Court Register and the Patent Office.
  • It is not related to fleeting fashion – Temporarily fashionable phrases tempt with popularity and catchiness, but it is worth remembering that the name is one of the most durable elements of the brand. The company name is to stay with us for many years and should be timeless.
  • Easy to pronounce and spell – Have no doubts on how to pronounce or write the name? If the spelling of the name is significantly different from its pronunciation, think about whether you want to spell it every time, e.g. by phone.
  • Easy to remember – The company name should be remembered. It shouldn’t be too long or too complicated.
  • It has the potential to create sub-brands and extensions – This is not a necessary requirement, but it is definitely an advantage. It is worth thinking about the future and development. Names that have the potential to expand are extremely valuable.
  • Has a positive meaning – Some words may have a meaning in a foreign language that will be very unfavorable for us. You may not be planning a global expansion, but that may change in a few years. You don’t really want to go the same way as Osram light bulbs, for example.
  • It looks good visually – The name of the form is not only the verbal part but also the visual part. It is worth considering whether the word notation has no pairs or strings that look unsightly.

Common mistakes to avoid when setting up a blog

1)  Bad domain name

When you choose a domain name, you want it to sound cool. While it’s good for a domain name to catch your ear, it’s not good if it’s just a collection of random letters. Letters that sound good but have little to do with your blog.

A domain is a tool and treats it as such. She is the first to answer the reader’s question “Is this blog for me?” The user who comes to your blog will spend less than 8 seconds to assess whether your blog is what he was looking for. 

The domain name might convince him that it is.

2)  You want to be too bright

When you talk about your blog, you want to emphasize how cool and helpful what you do.

On top of that, let’s face it, there’s the ego issue. You are proud of what you do and want to emphasize it, even more, you start using professional vocabulary.

And so, for example, you do not advise on real estate, but you are a Business Development Consultant Specialist, etc.

The problem is that your interlocutor probably doesn’t understand any of this and just nods his head because he is afraid he will look foolish if he asks you something.

3)  No niche chosen

Blogging you have 2 paths to choose from. You can blog about anything or anything. When you can’t decide what to blog about, you may find the first route attractive, but it’s not the best choice.

People search the web for solutions to their problems, when they find my blog and see a collection of random topics from various topics, will they find my blog the best place to solve their problems? Of course not.